In advertising, not to be different is virtual suicide.
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- If your advertising goes unnoticed, everything else is academic!
- The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what your saying, and they can’t know what you’ve saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting until you say things imaginatively, originally, freshly.
- Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
- Advertising is legalized lying.
- Advertisers are the interpreters of our dreams — Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.
- Advertising is the modern substitute for argument; its function is to make the worse appear the better.