We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
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- Oh, the secret life of man and woman –dreaming how much better we would be than we are if we were somebody else or even ourselves, and feeling that our estate has been unexploited to its fullest.
- I don’t want to live — I want to love first, and live incidentally.
- The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
- Promise, large promise, is the soul of an advertisement.
- The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
- The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.