The right name is an advertisement in itself.
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- Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
- Advertising is legalized lying.
- Advertisers are the interpreters of our dreams — Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.
- Advertising is the modern substitute for argument; its function is to make the worse appear the better.
- Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
- Early to bed, early to rise, work like hell, and advertise.