Advertisers are the interpreters of our dreams — Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.
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- Americans are willing to go to enormous trouble and expense defending their principles with arms, very little trouble and expense advocating them with words. Temperamentally we are ready to die for certain principles (or, in the case of overripe adults, send youngsters to die), but we show little inclination to advertise the reasons for dying.
- The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.
- There is a period near the beginning of every man’s life when he has little to cling to except his unmanageable dream, little to support him except good health, and nowhere to go but all over the place.
- All we need is a meteorologist who has once been soaked to the skin without ill effect. No one can write knowingly of the weather who walks bent over on wet days.
- In a sense the world dies every time a writer dies, because, if he is any good, he has been a wet nurse to humanity during his entire existence and has held earth close around him, like the little obstetrical toad that goes about with a cluster of eggs attached to his legs.
- Writing is an act of faith, not a trick of grammar.